If you’ve ever done a Google search to see how your local competitor’s websites are faring online only to discover your own website is nowhere to be seen, then SEO and SEM can assist.
Search Engine Optimisation (SEO) is the art of making sure every aspect of your website has been tailored to ensure factors that are important to search engines like Google and Yahoo are looked after, or ‘optimised’. This can includes all facets of your website itself (On Page Optimisation) and/or the links that point to it from elsewhere on the web (Off Page Optimisation).
Search Engine Marketing (SEM) is the practice of paying for your marketing message to be visible on search engines like Google through programs like Google Adwords.
Both Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) can play essential roles in ensuring your website is easy to find online. Here’s some interesting statistics:
- 67% of users don’t look further than the first page of search results
- On that first page, 42% of search users click the top-ranking link, 8% click the second-ranking link, and the click-through rate (CTR) continues to drop of thereafter
- 77% of users choose organic listings over paid listings
- 33% of users believe companies found in the top search results are a major brand in their specific product/service category
Tropixel offers Gold Coast SEO and SEM solutions across four types of Search Engine Optimisation/Marketing:
On Page SEO
On Page SEO is the art of ensuring the layout, text and structure of your website is easily to translate for search engines like Google and Yahoo so that they in turn reward it by positioning it highly in search results. With search engine optimisation there are so many factors at play, but an expertly optimised website can deliver lasting results in terms of online visibility. At Tropixel we can create your new website from the ground up with On Page SEO in mind, or can audit your existing website.
Local SEO & Brand Management
If you search on Google for a keyword phrase and add a suburb name, you’ll see a map with a list of businesses listed next to it – this section is called Google Places. Having your business listed here is one of the best and most cost efficient ways to advertise your business online. We can assist in getting your business listed next to the Google Map within your area.
We don’t just help with Google Places, we also ensure your brand is correctly represented in the top Australian directories. We submit your website to the top 30 local directories in Australia and manage them ongoingly. All of them will receive the same information to ensure brand consistency.
Organic SEO (Off Page Optimisation)
If your business belongs to a competitive market and requires a serious boost to rank on page one of Google, then this option is for you. As mentioned SEO has traditionally divided into two main areas; on-page optimisation which covers the pages of the website itself, and off-page optimisation which covers activity that takes place elsewhere (eg. link-building). At Tropixel we’ve developed a targeted approach to ensure your website amasses quality links that helps improve its visibility.
Google Adwords SEM
Advertising on search engines for the terms your customers use to find businesses in your niche is called SEM, or search engine marketing. At Tropixel we can increase your leads, revenue and ROI with professional Google AdWords Management.
We continually monitor and optimise your Google Advertising campaign to ensure the desired position for your ads -- and the best results for your budget.